In 2000 Kerig was President and Chief Operating Officer of LevelRed.com Inc., a publicly traded, San Diego, CA based new-media aggregate. In this post he created a brand that focused on the 21-34 year-old demographic through Internet, television, print, special events, and e-commerce business units. He was responsible for all facets of branding, managing a staff of 32, being spokesperson, and providing vision for an award-winning Internet portal, an e-commerce division, two international television shows, a print publication, a special-events production unit, as well as the company's core infrastructure of business development, marketing, sales, and administrative staffs. In this position he also interfaced, on a limited basis, with investors, brokers, media, and financiers. In the year that he was with the company, he re-structured the corporation into business units, wrote the business plan and employee manual, cut the burn rate by 40 percent, instituted company policies, increased revenues and accountability. Under Kerig's leadership, LevelRed.com won four Aegis Awards for Internet excellence.