In 2027, Older & Bolder will launch its flagship product, a high-end, long-form documentary series on YouTube.
But that is only the beginning. We have a much broader vision:
Older & Bolder will aggregate and serve
the wealthiest demographic in the history of the world:
The Longevity Generation
By 2034, for the first time in U.S. history, Americans 65 and older will outnumber Americans under 18. This isn't a niche demographic story — it's a structural shift in who has the time, means, and appetite to have the biggest adventures of their life. For this group, "retire" is increasingly a dirty word, synonymous with retreat. The Longevity Generation wants to engage, not disengage; is ready to pay for the adventure; and has the means to do so. This over-50 audience is almost entirely ignored by the premium, cinematic storytelling made for and about people in their 20s and 30s.
Older & Bolder begins with a character-driven documentary series profiling extraordinary people who reject conventional ideas about aging and pursue ambitious, adventurous new chapters.
A first-mover claim on that whitespace, we monetize Older & Bolder by creating a high-value, high-quality, and authentic means to reach this demographic, and charging handsomely for it.
We plan to build the O & B brand into an irresistible acquisition target and create an advantageous liquidity event within five years.
127M
Americans now over 50 — that’s more than one-third of the U.S. population
11,000
Americans turning 50 every day
$12.5T
Annual economic activity generated by U.S. adults 50+ in 2024 — that’s 43% of GDP
Brand Pillars
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Highly targeted niche publications have already positioned O&B founder Bill Kerig as "a man on a motorcycle with a quest to figure out how to age adventurously.” Early media attention includes a feature in VESTED magazine (Spring 2026, "Bill Kerig Won't Stay Still”), AGEIST (“The Phoenix”), and Voyage Utah (“A Conversation with Bill Kerig”). Bill has also been featured in multiple over-50 adventure podcasts.
This earned media is already in hand, and we haven’t even started promoting O&B yet. We’ll leverage our deep earned-media experience to drive consistent growth.
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Host Bill Kerig takes viewers on a journey to find fascinating adventurers over 50 and share their stories and secrets.
Episode one was shot in Nicaragua in August 2026 and is now in post-production. We expect to publish it on YouTube on October 6, 2026.
Seven additional episodes will follow, once a month.
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Working with like-minded brand partners in finance, travel, nutrition, wellness, leisure, and adventure, we’ll grow our audience exponentially as revenue ramps.
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Inspiring, in-depth stories and aging secrets of over-50 adventurers, in print.
Book One will be published in 2027.
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Through our longer-horizon licensing and product pillar, we will endorse and create high-quality goods and services for the over-50 adventurer, once base audience is established.
We anticipate running O&B trips that mirror those from each episode, and creating new events like the Older & Bolder Film Festival.
Our Team
Bill Kerig
After a career spent tackling transitions and new beginnings in sport, media, technology, and education, award-winning filmmaker, author, entrepreneur, and former pro skier Bill Kerig is now focused on the question of who ages adventurously, how, and why.
Founder
Ryan Fouss
Creative Strategist
Leading strategy, content, audience growth, and monetization for National Geographic’s four-channel YouTube portfolio, Ryan grew the channel to more than 36 million subscribers. Ryan also produced and directed premium documentary programming for National Geographic, Disney+, and Hulu, including global productions across seven countries.
After starting his own agency, which he recently sold, Ryan also gained extensive experience in branded content, delivering brand strategy, content development, and end-to-end production for global clients.
Roxanne Bellamy
With 12 years experience as an editorial director, crafting narratives for an over-50 audience (and as Editor in Chief of VESTED, the high-net-worth lifestyle and finance magazine) Roxanne has learned what works and doesn’t work for this discerning and highly desirable audience. That’s a built-in distribution and credibility asset for Older & Bolder — a direct channel into the exact group of affluent, over-50 audience that brand partners and investors care about. Roxanne is also a 20+ marathoner and Harvard sustainability master's student.
Producer
Steve Haugen
Editor Steve Haugen is best known for his work in space and heaven. The lead editor on Star Trek: Starfleet Academy, Star Trek: Short Treks, Star Trek: Picard and Krypton, Steve was also the lead editor on the CBS series Touched by an Angel for nine years. But his favorite projects are the more Earthbound films he created with Bill Kerig: Edge of Never (Showtime), Ready To Fly (Netflix, Apple), and The Grand Rescue (PBS).
Editor/Producer
Will Cutting
An independent video producer with end-to-end production experience across short-form, feature television, documentaries, and web-based content, Will is an FAA-licensed drone operator with 3+ years and 100+ hours of piloting experience.
Cinematographer
Casey Christian
With an advertising and design background that includes campaigns for Caribou Coffee, CITGO, Duluth Trading Co., Jersey Mike's Subs, Purina, USA Swimming, and other big brands, Casey’s design chops are an asset for the O&B brand, and also for building and pitching our brand-partnership pillar.
Creative Director
The Episodes
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At 64, this successful lawyer and healthcare IT executive was poised for a long, relaxing retirement, but the thought made him cringe. Baker changed his life—and its trajectory—by learning to surf. We meet him in Nicaragua, now 78 years old, to learn how he did it, why, and whether it worked out.
Shot in August 2026. Now in post-production.
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The CEO of Ski Utah, Rafferty is now ten years into a dirt-bike obsession that started as a passenger, riding behind his wife. Now, he’s racing the Dakar Rally, the world's most dangerous motorcycle race, for the second time.
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Betty Birrell bought her first mountain bike at age 45. Her husband couldn't stand it, and it cost her the marriage. Now 77, she still rides the North Shore's gnarliest trails with riders young enough to be her grandkids.
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The world's best skateboarder at age 16, Peralta owned a top-selling skateboard company by 22, then became a documentary filmmaker who revolutionized the genre (see Dogtown and Z-Boys or Riding Giants). At 68, with no formal training, he's now a fine-art painter.
The Business Model
Phase One: Friends & Family Equity Raise
Season 1 will be financed entirely through equity, structured as a friends-and-family round — as many as 10 investments of $40,000 each for a total raise of $400,000 against a $381,090 production budget.
Memorialized with a term sheet and convertible promissory note per investor.
Total Raise
$400,000
Structure
Up to 10 investments × a minimum of $40,000 each
Instrument
Convertible promissory note, one per investor
Interest rate
12% per annum
Maturity date
5 years from date of execution
Conversion trigger
Qualified financing new investment, or series of investments, totaling $400,000
Conversion discount
25% — notes convert at 75% of the price the triggering round pays
Use of funds
Season 1 production budget ($381,090) plus contingency buffer
Benefits Beyond the Note
This round is intentionally envisioned as a friends-and-family round of over-50, adventurous people who embody exactly what the show is about. These are not passive financial backers. If they choose to accept it, every investor gets an Executive Producer credit and a seat on the Older & Bolder Brain Trust, which meets monthly by Zoom or in person.
The design goal is for this to be a fun group of adventurous over-50 folks who get to know each other, compare notes, and meet the show's subjects directly.
Each episode's subject can also, if they choose, become a financial stakeholder in Older & Bolder. A distinctive story, this deepens the bench of subjects with real skin in the game for future seasons.
Phase Two: Brand Partnerships, Season Two
Although we have already begun selling to brand partners, we do not expect these to significantly impact revenues until Season 2.
Financial Framework
Per-episode budget
Research/Pre-Interview/Archival
Above the Line
Travel, Lodging, Meals
Production
Post-production
Marketing
Subtotal per episode
Contingency (7.5%)
Total per episode
Total Season 1 cost (8 episodes)
$1,000
$10,000
$3,000
$13,900
$15,900
$2,000
$45,800
$3435
$49,235
$393,880
Legal
Counsel is already attached: Jerry Dasti of Sloss Eckhouse, a firm central to the independent film and documentary world, having advised, financed, or negotiated the sale of 400+ independent films, including Free Solo (National Geographic/Disney, Academy Award winner), 100 Foot Wave (HBO), Senna (Netflix), and Stephen Curry: Underrated (Showtime/Apple+). Sloss Eckhouse is a force in the independent content-creation world.
Competitive Landscape
No direct comparisons exist for Older & Bolder.
Plenty of young adventure channels, travel vloggers, and gonzo journalists are finding success, but there is no other cinematic, emotionally intelligent, aspirational, after-midlife reinvention series. This is an ownable category.
Premium, personality-led, nonfiction storytelling provides a sort of guide. Think Anthony Bourdain meets Long Way Round for the second half of life. Other adjacent genre reference points worth studying (although not direct competitors) include Peter Santenello and Challenge Accepted.
