Older & Bolder is the media platform for the wealthiest demographic in the history of the world: The Longevity Generation.
By 2034, for the first time in U.S. history, Americans 65 and older will outnumber Americans under 18. This isn't a niche demographic story — it's a structural shift in who has the time, means, and appetite to have the biggest adventure of their life. For this group, "retire" is increasingly a dirty word synonymous with retreat. The Longevity Generation wants to engage, not disengage, is ready to pay for the adventure, and has the means to do so.
This over-50 audience is almost entirely ignored by the premium, cinematic storytelling that’s made for and about people in their 20s and 30s. Older & Bolder is a first-mover claim on that whitespace.
We monetize Older & Bolder by creating a classy, authentic, high-quality way to reach this demographic, and charging handsomely for it.
127M
Americans are now over 50 — more than 1/3 of the U.S. population
11,000
More Americans turn 50 every single day
$12.5T
Annual economic activity generated by U.S. adults 50+ in 2024 — 43% of U.S. GDP
The Brand
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Highly targeted niche publications have already positioned O&B founder Bill Kerig as "a man on a motorcycle with a quest to figure out how to age adventurously.” Early media attention includes a feature in Vested (CapTrust Magazine), Spring 2026: "Second Act: Bill Kerig Won't Stay Still," “The Phoenix in Ageist, and “A Conversation with Bill Kerig” in Voyage Utah. Bill has also been booked onto two new inspirational over-50 podcasts. This earned media is already in hand, not a projection. And we haven’t even started promoting O&B. We plan to leverage our deep earned-media experience to drive growth.
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Host Bill Kerig takes viewers on a journey to find fascinating adventurers over 50 and share their stories and secrets. Episode one was shot in Nicaragua in August 2026 and is now in post-production. We expect to drop episode one on YouTube on October 6, 2026. We plan to produce and deliver seven more episodes at a cadence of one a month.
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Working with similarly aligned brand partners in the realms of financial services, nutrition, wellness, leisure, and adventure, we plan to grow our audience exponentially as we ramp up revenues.
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Inspiring, in-depth stories and aging secrets of over-50 adventurers, in print. We plan to publish Book 1 in late 2027.
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A longer-horizon licensing/product pillar, we will endorse and create high-quality goods and services for the over-50 adventurer, once our audience is established.
Our Team
Bill Kerig
Award-winning filmmaker, author, entrepreneur, and former pro skier. After a career spent tackling transitions and new beginnings in sport, media, technology, and education, Bill is now focused on the question of who ages well, how and why.
Founder/Producer/Host
Roxanne Bellamy
With twelve years of crafting narratives for an over-50 audience as editor and editorial director at Vested Magazine (subscription base of more than 100,000 high-net-worth readers), Roxanne has learned what works and doesn’t work for this discerning and highly desirable audience. That readership is a built-in distribution and credibility asset for Older & Bolder, not just a line on a résumé — it's a direct channel into the exact affluent, over-50 audience brand partners and investors care about. Roxanne is also, a 20+ marathon/ultramarathon finisher and mid-Harvard sustainability master's.
Producer
Producer / Communications Director
Tom Kelly
Thirty years running communications for US Ski & Snowboard, with a network reaching into sport, finance, media, and Olympic-level achievement. Now a leader of Utah 2034, the organization bringing the Olympics back to Utah. That network is directly relevant to both sourcing brand partners and sourcing HNW investors.
Steve Haugen
Editor Steve Haugen is best known for his work in space, and in heaven. The lead editor on Star Trek: Starfleet Academy, Star Trek: Short Treks, Star Trek Picard and Krypton, Steve was also the lead editor on the CBS series Touched By An Angel for nine years. But Steve’s favorite projects are more earthbound films that he created with Bill Kerig: Edge of Never (Showtime), Ready To Fly (Netflix, Apple), The Grand Rescue (PBS).
Editor
Will Cutting
An independent video producer with end-to-end production experience across short-form, feature television, documentaries, and web-based content, Will is an FAA-licensed drone operator with 3+ years and 100+ hours of piloting experience.
Cinematographer
Casey Christian
Advertising and design background with campaigns for Caribou Coffee, CITGO, Duluth Trading Co., Jersey Mike's Subs, Purina, USA Swimming, and other consumer and tourism brands; Casey’s directly relevant experience is an asset for building and pitching the brand-partnership pillar.
Creative Director
The Episode Slate
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A Utah lawyer and healthcare IT exec, changes his life by committing to learning to surf at 64. Shot in Nicaragua. In post-production.
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CEO of Ski Utah, ten years into a dirt-bike obsession that started on the back of his wife's bike — now racing the Dakar Rally, the world's most dangerous motorcycle race, for the second time.
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Betty Birrell bought her first mountain bike at 45; her husband couldn't stand it, and it cost her the marriage. Now 77, she still rides the North Shore's gnarliest trails with riders young enough to be her grandkids.
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World's best skateboarder at 16, owner of the top-selling skateboard company at 22, then a documentary filmmaker who revolutionized the genre (Dogtown and Z-Boys, Riding Giants). At 68, with no formal training, he's become a fine art painter.
The Business Model
Phase 1 — Friends & Family Equity Raise
Season 1 will be financed entirely through equity, structured as a Friends-and-Family round — as many as ten investments of $40,000 each for a total raise of $400,000 against a $381,090 Season 1 production budget. Memorialized with a term sheet and convertible promissory note per investor. The production team plans to have the option of asking each investor if they would prefer to be paid back, with interest, or convert to equity when more money is raised.
Total Raise
Structure
Instrument
Interest rate
Maturity date
Conversion trigger
Conversion discount
Use of funds
Total Raise
Up to 10 investments × a minimum of $40,000 each
Convertible promissory note, one per investor
12% per annum
5 years from date of execution
Qualified financing new investment, or series of investments, totaling $400,000
25% — notes convert at 75% of the price the triggering round pays
Season 1 production budget ($381,090) plus contingency buffer
Benefits Beyond the Note
The round is intentionally envisioned as a friends-and-family round of over-50, adventurous people who embody exactly what the show is about. These are not passive financial backers. If they choose to accept it, every investor gets an Executive Producer credit and a seat on the Older & Bolder Brain Trust, which meets monthly by Zoom or in person. The design goal is for this to be a fun group of adventurous over-50 folks to know each other, compare notes, and — sometimes — meet the show's subjects directly.
Each episode's subject can also, if they choose, become a financial stakeholder in Older & Bolder. A distinctive story, this deepens the bench of subjects with real skin in the game for future seasons.
Phase 2 — Brand Partnerships Season 2
Though we have already begun selling to brand partners, we do not expect these to significantly impact revenues until season 2.
Financial Framework
Per-episode budget
Research / Pre-interview/Archival material
Above The Line
Travel, Lodging, Meals
Production
Post-production
Marketing
Subtotal per episode
Contingency (7.5%)
Total per episode
Total Season 1 cost (8 episodes)
$1,000
$10,000
$3,000
$13,900
$15,900
$2,000
$45,800
$3435
$49,235
$393,880
Legal
Counsel is already attached: Jerry Dasti of Sloss Eckhouse, a firm central to the independent film and documentary world, having advised, financed, or negotiated the sale of 400+ independent films — including Free Solo (National Geographic/Disney, Academy Award winner), 100 Foot Wave (HBO), Senna (Netflix), and Stephen Curry: Underrated (Showtime/Apple+). Sloss Eckhouse is a force in the independent content creation world.
Competitive Landscape
No direct comp exists for Older & Bolder. Plenty of young adventure channels, travel vloggers, and gonzo journalists are quite successful, but there is no other cinematic, emotionally intelligent, aspirational, over-50 reinvention series. This is an ownable category. Premium personality-led nonfiction storytelling does provide something of a guide. Think Anthony Bourdain meets Long Way Round for the second half of life. Other adjacent genre reference points worth studying (not direct competitors) include Peter Santenello and Challenge Accepted.
